McHive, the World’s Smallest McDonald’s (for Bees) (kottke.org)
A few McDonald’s restaurants in Sweden started putting beehives on their rooftops to help save dwindling bee populations and it turned into a national sustainability effort. "More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees." To promote the idea, McDonald’s constructed what might be their smallest restaurant, actually a fully functioning beehive just for the bees

Twitter co-founder Ev Williams says social media will get better ... eventually (Vox)
"There is a better version of social media to be invented," Williams said on the latest episode of Recode Decode with Kara Swisher.

“I think there is a better version of social media to be invented and I don’t know if that will happen incrementally, because there’s lots of smart people trying to evolve these systems at these massive companies,” he added. “Or if it will happen with just completely new paradigms and new ideas that come along.”

I can think of at least one good way to get to the “better version of social media,” but I’m biased. Let’s not leave it to the massive companies.