The algorithm-driven Instagram feed was rolled out a while ago, but it’s only recently I’ve noticed much of a difference. Unfortunately the difference, particularly in the last couple of weeks, has been increasingly negative. So much so I really wish there was a way to opt-out!

Basically it comes down to I’m not seeing what I want to see at the time I want to see it, often leading me to just close the app after scrolling down a little bit. So as a way of “increasing engagement” it utterly fails.

A trivial example: I follow WWE on Instagram. Every Monday and Tuesday night, they post 6-12 photos from the goings on at Monday Night Raw, and Smackdown Live. Every Tuesday/Wednesday morning, I would like to open up Instagram and be able to scroll through to see what happened. This used to work, but some time in the last few weeks it changed so these photos show up randomly in my feed over the next 2-4 days – after I’ve already got the information from other sources, and definitely past the point I want the photos to show up at the top. The photos never show in chronological order, and never show as a batch of more than 1-2 at a time.

For the accounts I follow who aren’t “brands” (i.e. friends, shared interest accounts, etc), often it’s the people I like or comment on the least who appear near the top, and often the most trite, uninteresting photos they’ve posted. Why show me the video of a friend’s baby’s adorable first laugh, another friend’s stunning macro photography, or a popular post from an interest account, when 4 out of 6 of the photos at the top of my feed are #MondayMotivation meme nonsense? With the other 2 being drinks/food from someone’s night out 3 days ago?

Is it just me? I don’t think so, but maybe it’s just particularly bad on my feed? What’re your experiences with Instagram lately?