“I’ve always been uneasy about Material Design. I understand why Google would want to have their own design system, and I can even appreciate why organizations like Google would want to shout about that system, and how they developed it, as a PR exercise. But Material Design is for you to use. It asks you to design your products as Google would; to make your design work look and feel like Google’s. Why would you want to do that? Then again this is me talking, and I’m the sort of person who refuses to wear a T-shirt with Nike™ emblazoned on it, because I think being a mobile billboard is rather a reductive mode of human existence.”