“This is an essay about technology, power relations and basic dignity. It is about the commercialization of online platforms and the difficulties of retaining individual power and autonomy online. It is about the gentrification of the internet. When I call the internet gentrified, Iβm describing shifts in power and control that limit what we can do online. Iβm also calling out an economy and industry that prioritize corporate profits over public good, and pointing to the ways that some forms of online behavior have become the βrightβ way to use the Web, while other forms of behavior get labeled backwards or out of date.”