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Chris M.
| May 27th, 2019

đź’– Liked: Plain Text vs. HTML Emails: Which Is Better? [New Data] by Jeremy Keith

“Spoiler: it’s plain text. Every time.

Nothing boosts opens and clicks as well as an old school, plain-text email.

I feel vindicated.

People say they prefer HTML emails ..but they actually prefer plain-text.

This seems like a plausable explanation:

Think about how you email colleagues and friends: Do you usually add images or use well-designed templates? Probably not, and neither does your audience. They’re used to using email to communicate in a personal way, so emails from companies that look more personal will resonate more.

Now get off my lawn, you pesky HTML-email lovin’ kids.
“

Jeremy Keith (adactio.com)
Chris M.
est. 1983. He/Him/His. PGP: 8E57C48194665159
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    est. 1983. He/Him/His. PGP: 8E57C48194665159

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