Nothing Can Stop Google. DuckDuckGo Is Trying Anyway. by Drew Millard (Medium)
This, in a nutshell, is DuckDuckGo’s proposition: 'The big tech companies are taking advantage of you by selling your data. We won’t.' In effect, it’s an anti-sales sales pitch. DuckDuckGo is perhaps the most prominent in a number of small but rapidly growing firms attempting to make it big — or at least sustainable — by putting their customers’ privacy and security first.

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